Ferragamo’s creative director, Paul Andrew, broke through the boundaries of imagination by creating a utopian show inspired by the conceptual freedom of science fiction and the legacy of the house’s technical innovation.
Reality meets 3D: Virtual Production is a real revolution for fashion shows. The Virtual Production footage was shot in our CR49 studio.
Milan – March 2021
Artistic Director: @paulandrewprivate
Film Direction: @sergiosalerni
Film Production creativity: @urbanproductionevents
Music: @frederic_sanchez @studiofredericsanchez
Virtual Production Technical Director: Francesco Capone
Unreal Engine & nDisplay programmer: @salvo_nostrato
Virtual Production Coordinator: @alex_tacchi
Lead 3D Artist: Alessio Albanesi @albalessio
LED Wall Soundstage & Facilities: @stscommunication
Virtual Production service: Full/Frame/Figure @alex_tacchi
Virtual Production partner: @videogang_
Watch the VIDEO