To celebrate Generali’s 190th Anniversary in February 2021, the Generali Tower (Hadid Tower) in Piazza Tre Torri was the protagonist of a sparkling show of lights, images and phrases, visible from all over the city, to illustrate a shared and sustainable vision of the future.
We illuminated the 42 floors of the Hadid Tower for a total of 50 hours of light show over 10 evenings.
Milan – February 2021
Idea and production by Next Group
Watch the VIDEO
